Implemented a smart banner on GoodRx's mobile web pages to convert web users into app users, significantly increasing app installs by 539% and driving a projected 240,000 annual installs with a $79k monthly increase in two-year LTV.

Reimagining the eBay app for a cleaner, more user-friendly experience by reducing clutter and modernizing the interface to better align with user needs and expectations.

Transforming eBay's digital presence with a flexible and scalable design system, streamlining development while ensuring a cohesive, user-centric experience across all platforms.

A diverse collection of email campaigns designed for various brands, focusing on user engagement and brand communication.

A curated collection of social media posts designed for various brands, highlighting versatility in brand voice and visual storytelling.

Led a zero-to-one project to integrate AI into eBay's email and landing page marketing, aligning with a high-profile Vogue partnership and driving significant engagement and conversion growth.

A comprehensive collection of design tokens from multiple design systems and brands to enhance consistency and streamline the design process.

Developed comprehensive creative guidelines for eBay’s global email marketing, defining a cohesive design system to ensure brand consistency and optimize engagement across diverse markets.

Redesigning the SSENSE eCommerce website to create a modern, user-friendly shopping experience by improving navigation, enhancing visual appeal, and optimizing key user flows.

Creating an engaging and easy-to-use app that connects users with local sources for all types of organic foods, from fresh produce to pantry staples, making sustainable choices more accessible.

Improving the onboarding experience across mobile and web to enhance clarity, reduce friction, and drive user engagement, resulting in higher activation rates and smoother user journeys.

Developed and designed all visual branding and event graphics for GoodRx's activation at the Hy-Vee Indy Race Weekend, ensuring a consistent and engaging brand presence.