Creativity with Purpose,
Leadership with Vision

Creativity
with Purpose,
Leadership
with Vision

For 12+ years, I’ve been blending creativity, strategy, and empathy to create solutions that inspire, connect, and deliver lasting impact.

12+

12+

years of experience

15+

15+

global brands

40,000,000+

40,000,000+

users reached

Personal photo
Personal photo
Personal photo

Some of my clients:

eBay
GoodRx
SSENSE
Apple
Edelman
Estée Lauder

Who I am

Who I am

I’ve been curious and creative for as long as I can remember. As a kid, I spent my time exploring ways to solve problems, express ideas, and understand the world. While I was a bit socially awkward, technology became a natural outlet for me. I loved pulling things apart to see how they worked and using computers to create, learn, and build. That fascination with ideas and systems shaped how I approach everything today.

I’ve never been afraid to go after what I want. Early in my career, I was at a dinner with the CEO of a beauty company I admired. When she asked me what I wanted to do, I told her, “I want to work for you.” One month later, I moved to LA and began working for her. That moment taught me the importance of confidence, authenticity, and trusting my instincts.

What makes me unique is my ability to connect ideas, see patterns, and bring clarity to challenges. I care deeply about people and find joy in mentoring, collaborating, and empowering others to succeed. I’m at my best when I’m solving problems, guiding teams, and creating solutions that feel both impactful and thoughtful.

For me, design is about more than aesthetics. It’s about understanding people, finding the essence of what they need, and turning that into something meaningful. My journey has been defined by curiosity, empathy, and an unwavering drive to make things better. I’m still as passionate about creating and learning as I was when I started, and I’m always excited to see what comes next.

A recent colleague described me:

“You know, I look up to you in a lot of ways. I don’t know if I’ve told you that before. You’re deeply talented and you have this energy, this aura that is unfuckwithable – and this charm and this, I don’t know, this like really gentle, calm presence. And I respect the shit out of you."

My Guiding Values in Design and Leadership

My Guiding
Values in Design and Leadership

Empathy Leads. Innovation Follows.

Empathy Leads. Innovation Follows.

Design begins with understanding. The best solutions come from stepping into the user’s world—seeing what they see, feeling what they feel, and solving problems before they even have to ask. When design is rooted in real human experiences, impact is inevitable.

Design begins with understanding. The best solutions come from stepping into the user’s world—seeing what they see, feeling what they feel, and solving problems before they even have to ask. When design is rooted in real human experiences, impact is inevitable.

Design Without Purpose is Decoration.

Design Without Purpose is Decoration.

Aesthetic and function are not rivals, they’re partners. The most powerful experiences live at their intersection, where clarity meets beauty, and every detail serves a purpose.

Aesthetic and function are not rivals, they’re partners. The most powerful experiences live at their intersection, where clarity meets beauty, and every detail serves a purpose.

Simplicity Amplifies Impact.

Simplicity Amplifies Impact.

The most elegant solutions often feel like they were always meant to exist. Complexity creates friction; simplicity removes it. When design fades into the background, users stay in flow.

The most elegant solutions often feel like they were always meant to exist. Complexity creates friction; simplicity removes it. When design fades into the background, users stay in flow.

Adaptation is a Competitive Edge.

Adaptation is a Competitive Edge.

Technology, behaviors, and expectations shift constantly. The ability to evolve, to rethink, refine, and anticipate, separates great design from everything else.

Technology, behaviors, and expectations shift constantly. The ability to evolve, to rethink, refine, and anticipate, separates great design from everything else.

Access is Not an Afterthought.

Access is Not an Afterthought.

Design shapes the world, and the world is diverse. If it doesn’t work for everyone, it doesn’t work. Accessibility and inclusion aren’t checkboxes, they are the foundation of great experiences.

Design shapes the world, and the world is diverse. If it doesn’t work for everyone, it doesn’t work. Accessibility and inclusion aren’t checkboxes, they are the foundation of great experiences.

Sustainable Thinking Builds the Future.

Sustainable Thinking Builds the Future.

Longevity is a design challenge. The best solutions don’t just solve today’s problems; they scale, adapt, and create value long into the future. Thoughtful design considers impact at every level.

Longevity is a design challenge. The best solutions don’t just solve today’s problems; they scale, adapt, and create value long into the future. Thoughtful design considers impact at every level.