For 12+ years, I’ve been blending creativity, strategy, and empathy to create solutions that inspire, connect, and deliver lasting impact.
I’ve been curious and creative for as long as I can remember. As a kid, I spent my time exploring ways to solve problems, express ideas, and understand the world. While I was a bit socially awkward, technology became a natural outlet for me. I loved pulling things apart to see how they worked and using computers to create, learn, and build. That fascination with ideas and systems shaped how I approach everything today.
I’ve never been afraid to go after what I want. Early in my career, I was at a dinner with the CEO of a beauty company I admired. When she asked me what I wanted to do, I told her, “I want to work for you.” One month later, I moved to LA and began working for her. That moment taught me the importance of confidence, authenticity, and trusting my instincts.
What makes me unique is my ability to connect ideas, see patterns, and bring clarity to challenges. I care deeply about people and find joy in mentoring, collaborating, and empowering others to succeed. I’m at my best when I’m solving problems, guiding teams, and creating solutions that feel both impactful and thoughtful.
For me, design is about more than aesthetics. It’s about understanding people, finding the essence of what they need, and turning that into something meaningful. My journey has been defined by curiosity, empathy, and an unwavering drive to make things better. I’m still as passionate about creating and learning as I was when I started, and I’m always excited to see what comes next.
A recent colleague described me:
“You know, I look up to you in a lot of ways. I don’t know if I’ve told you that before. You’re deeply talented and you have this energy, this aura that is unfuckwithable – and this charm and this, I don’t know, this like really gentle, calm presence. And I respect the shit out of you."
These principles guide my approach to solving challenges, mentoring teams, and delivering impactful design solutions. They reflect my passion for creating thoughtful, user-focused work and empowering others to do their best.
Empathy Drives Innovation
Great design begins with understanding people. I immerse myself and my teams in the user’s perspective to ensure every decision reflects real human experiences. This empathetic approach leads to solutions that are meaningful and impactful.
Form Follows Function, Beauty Follows Both
I prioritize functionality without sacrificing aesthetics. Every solution I craft balances practicality with visual impact, creating designs that are intuitive and inspiring.
Simplicity is Sophisticated
Complexity can overwhelm users and teams alike. I focus on distilling challenges into clear, elegant solutions that feel effortless and intentional.
Adaptability is Key
The design and technology landscape is always changing. I embrace iteration and encourage experimentation to ensure work remains effective and relevant in evolving environments.
Inclusive Design is Good Design
Accessibility and inclusion are central to everything I create. By embedding these principles into the process from the start, I ensure designs serve diverse audiences and foster equity.
Sustainability Matters
Thoughtful design considers long-term impact. I focus on creating scalable solutions and responsible choices that balance innovation with sustainability.
