SSENSE Ecommerce Website Redesign
Role
Website Designer
Year
2024
Location
Remote
About
Tag-teaming with an agency, I worked as Design Lead to redesign the SSENSE eCommerce website to create a more engaging and user-friendly shopping experience. By implementing a clean, modern layout and optimizing key navigation elements, we aimed to make browsing, searching, and purchasing more intuitive for users while highlighting the unique and diverse range of products SSENSE offers.
Main Challenge:
The original SSENSE website had a cluttered interface and inconsistent user flows, making it difficult for users to browse and find products. My challenge was to streamline the design, improve navigation, and create a visual identity that aligned with SSENSE’s modern and sophisticated brand.
Main Goal:
My goal was to deliver a sleek, intuitive eCommerce experience that simplified navigation, improved accessibility, and reflected SSENSE’s unique brand positioning. I focused on optimizing the user journey, increasing conversion rates, and ensuring the platform was visually engaging and functional across all devices.
Solution:
I developed a clean and contemporary design with an emphasis on visual hierarchy, typography, and whitespace to make content more digestible. I restructured key navigation elements to create a more intuitive browsing experience and introduced dynamic filtering options to enhance product discovery. To better showcase SSENSE’s product range, I incorporated high-quality imagery and interactive elements. These updates resulted in a streamlined, visually appealing, and user-friendly eCommerce platform that successfully addressed the challenges and goals.
Main Challenge:
The original SSENSE website had a cluttered interface and inconsistent user flows, making it difficult for users to browse and find products. My challenge was to streamline the design, improve navigation, and create a visual identity that aligned with SSENSE’s modern and sophisticated brand.
Main Goal:
My goal was to deliver a sleek, intuitive eCommerce experience that simplified navigation, improved accessibility, and reflected SSENSE’s unique brand positioning. I focused on optimizing the user journey, increasing conversion rates, and ensuring the platform was visually engaging and functional across all devices.
Solution:
I developed a clean and contemporary design with an emphasis on visual hierarchy, typography, and whitespace to make content more digestible. I restructured key navigation elements to create a more intuitive browsing experience and introduced dynamic filtering options to enhance product discovery. To better showcase SSENSE’s product range, I incorporated high-quality imagery and interactive elements. These updates resulted in a streamlined, visually appealing, and user-friendly eCommerce platform that successfully addressed the challenges and goals.
Main Challenge:
The original SSENSE website had a cluttered interface and inconsistent user flows, making it difficult for users to browse and find products. My challenge was to streamline the design, improve navigation, and create a visual identity that aligned with SSENSE’s modern and sophisticated brand.
Main Goal:
My goal was to deliver a sleek, intuitive eCommerce experience that simplified navigation, improved accessibility, and reflected SSENSE’s unique brand positioning. I focused on optimizing the user journey, increasing conversion rates, and ensuring the platform was visually engaging and functional across all devices.
Solution:
I developed a clean and contemporary design with an emphasis on visual hierarchy, typography, and whitespace to make content more digestible. I restructured key navigation elements to create a more intuitive browsing experience and introduced dynamic filtering options to enhance product discovery. To better showcase SSENSE’s product range, I incorporated high-quality imagery and interactive elements. These updates resulted in a streamlined, visually appealing, and user-friendly eCommerce platform that successfully addressed the challenges and goals.
