Main challenge: The existing SSENSE website faced challenges with a cluttered interface and inconsistent user flows, which made it difficult for users to easily browse and find products. The challenge was to streamline the design, improve navigation, and enhance the overall visual appeal to align with the brand’s modern and sophisticated aesthetic.

Main goal: To create a sleek and intuitive ecommerce experience that simplifies navigation, improves accessibility, and supports SSENSE’s unique brand positioning. This involved optimizing the user journey, increasing conversion rates, and providing a visually engaging platform that works seamlessly across all devices.

Solution: We developed a clean and contemporary design with a strong focus on visual hierarchy, typography, and whitespace to make the content more digestible. Key navigation elements were restructured to allow for more intuitive browsing, and dynamic filtering options were introduced to enhance the product discovery process. The redesign also incorporated high-quality imagery and interactive elements to engage users and showcase SSENSE’s unique range of products. These improvements resulted in a more streamlined, visually appealing, and user-friendly eCommerce experience.