Main challenge: To design an app that simplifies the process of finding and ordering organic foods while effectively conveying a fresh, local, and sustainable brand message.
Main goal: To create an intuitive and visually compelling app experience that encourages users to connect with local farms and food vendors, enhancing accessibility to organic foods.
Solution: We developed a cohesive brand identity and user-friendly app interface that guides users from discovery to purchase. The design emphasizes clarity, vibrant visuals, and seamless navigation, making it easy and enjoyable to source organic foods.