As the lead designer for GoodRx's activation at the Hy-Vee Indy Race Weekend, I was responsible for the complete visual branding and event graphics. This involved creating eye-catching banners, signage, and promotional materials that reflected GoodRx's brand identity and effectively communicated key messages to the event audience. My role included conceptualizing and executing design elements that enhanced brand visibility, drove engagement with race fans, and promoted GoodRx's prescription savings services. By strategically utilizing color, typography, and imagery, I ensured that the booth design was not only visually appealing but also aligned with the brand's objectives, resulting in a memorable and impactful experience for attendees.