Global legacy brand eBay needed a comprehensive overhaul of its design system to address scalability challenges, outdated components, and inconsistencies across its digital platforms. This revamp aimed to streamline the development process, enhance user experience, and ensure a cohesive brand identity across all user touchpoints.
As Design Lead, I had the privilege of spearheading this project, right from the initial research phase to the final implementation. Throughout this journey, I collaborated closely with cross-functional teams, including developers, other design leads, business analysts, and project managers, to ensure that the design system not only met the requirements of the end-users but also aligned with the business objectives. My role involved overseeing every aspect of the design process, from conceptualization and ideation to creation of wireframes and prototypes, and finally, delivering the finished product.
The primary challenge was to update and expand eBay's design system to support the rapid development of new features while maintaining a cohesive user experience across eBay's diverse digital ecosystem.
The project began with a comprehensive audit of the existing system, identifying areas for innovation and improvement. We then held workshops and brainstorming sessions to outline a roadmap for the design system overhaul. The architectural design phase focused on developing a modular, scalable set of design components through detailed design and prototyping. The implementation and advocacy phase involved collaborating with engineering teams to integrate the new design system across eBay's platforms and conducting training sessions to ensure widespread adoption among designers and developers.
The project significantly accelerated the development process for new features, improved design consistency across platforms, and enhanced overall user satisfaction with eBay's digital interfaces.
The redesign of eBay's design system was a comprehensive effort that not only met the initial project goals but also set a precedent for future design initiatives. By focusing on scalability, usability, and consistency, we were able to significantly enhance the product development process and contribute to a more cohesive and enjoyable user experience across eBay's digital platforms.Global legacy brand eBay needed a comprehensive overhaul of its design system. Faced with scalability issues, outdated elements, and platform inconsistencies, an extensive and strategic overhaul was required. This project's primary aims were to streamline the developmental process, dramatically improve the user experience, and maintain a consistent brand identity at every user interaction point. By developing a more cohesive and modern design system, we've succeeded in addressing and resolving these complex challenges. The final result is a more efficient, user-friendly, current eBay that seamlessly communicates its unique brand.
